Need articles for your customer, employee, member or volunteer publication? Looking for on-target copy for your blogs, newsletters, or other marketing collateral? Struggling to pull together an online media room? Want a fresh pair of eyes to tweak your web copy or marketing emails? Been there, done that—so put my B2B and consumer-facing experience to work for you.
Take a peek at some of the business content I’ve written for clients and editors over the years.
Articles: B2B Publications & Websites
- Hotel Management: Diversity as a Catalyst for Success
- Success: Unlocking Resilience: How to Not Kill Your Business; The Art of Small Talk: How to Connect With Strangers and Acquaintances
- Worth Magazine: The Importance of Customer Appreciation
- Massage Today: Staying Staffed: The Employee Benefits That Are Attracting and Retaining Massage Therapists
- International Association of Amusement Parks & Attractions: Generating Positive PR; Pumping Up Sustainability Efforts at Water Parks
- Hemispheres: Friends in Deed: Why connecting with your co-workers on a personal level is a must
- International Association of Business Communicators: How to Communicate, Connect, and Collaborate with a Global Workforce; 3 Ways Big Data Is Changing Communication
- ConnexFM: Education Essentials
- Dawn Foods: 3 Tips to Support Charities Through Limited-Time Offers; Reward and Retain: Advice for Developing a Bakery Loyalty Program; From Stories to Store Traffic: Using Instagram to Encourage Bakery Visits; Maximizing Review Sites for Your Bakery: It’s in the Stars; 5 Steps to Mastering Intellectual Property; 5 Steps to Shipping Your Baked Goods
- Realtor Magazine: Empowering Hope by Transforming Kids’ Lives; Serving Those Who Serve; The Future Of Smart Safe Showings
- The Residential Specialist: ChatGPT: A Game Changer for Agents; Handling Discrimination in the LGBTQ+ Community; Tips to Grow Your Social Media Following; Navigating Client Friendships as a REALTOR, Using QR Codes for Real Estate Marketing
- Florida REALTOR: (Note: I’ve won a Charlie Award from the Florida Magazine Association for “Best Writing: Department” in the Association/Trade category from 2018-2022.)
Content Marketing 101; Realtors Reveal the Secrets to Creating Customers for Life; 5 Steps to Building a More Diverse, Inclusive Workplace; Steal These 10 Ideas From Realtor Podcasting Pros; How to Create the PERFECT Home Video Tour; Visual Marketing; Pivot, Adapt, and Thrive; 3 Things Homebuyers Want Now More Than Ever; Real Estate Tech That Helps You Nurture Your Network; Strategies for Marketing in a Feeder Market; Marketing Your Teams: Creative Ways to Promote Your Team Brand; Newbie Power: 30 Things to Do Your First 30 Days; Creative, High-End Advertising: Tell Your Story; How to Build a Global Real Estate Practice; Low-Budget Marketing: Rethinking the Customer Experience; 109 Money-Making Ideas; Event Marketing Generates Leads and Referrals; Developing Your Passion Niche; Meet 4 Real Estate Video Rock Stars; Creating Touchpoints with Buyers & Sellers; 6 Steps to Marketing Magic; Staging with Words: How to Write Compelling Listing Copy; Branding: Creating Your Memorable Story; Manage It! Create Meetings Agents Want to Attend; Tech & You: Alexa, Send Me More Qualified Leads! Market It! Making Community Service a Team Effort; Tech & You: Dig Deep with Data!; Marketing Magic: What to Do When a Listing Goes Cold; Build Your Marketing on the Foundation of Powerful Data; Trade Missions: Rock the Global Meet & Greet; Digital Marketing: All-in-One Platform Lets Realtors Focus on Deals; Online Marketing: Tap Into the Power of Facebook; The Power of You: Building Mighty Relationships; Marketing to Your Feeder Markets; Target Marketing: Better Than a Crystal Ball; Affiliated Services: Getting Agent Buy-In; Market It! Real Estate Auctions; Podcasts: Broadcast Your Expertise to a Global Audience - RealTrends: How to go viral with your real estate video; Your daily real estate schedule for earning $100k in 100 days; Recruit real estate agents using artificial intelligence; Indonesian real estate agent creates team system for success
- ABOVE, The RE/MAX Magazine: RE/MAX Brokerage Builds 10 Houses for 10 Families to Celebrate 10 Years; Best of Both Worlds: Agent Plays PGA Tourney, Closes Three Sales in Same Week; Amid Heartbreak, Office Honors Founder and Moves Forward; Santa Legacy Lives On
- ASAE’s Executive Officer: Develop Dynamic Writing Skills That Get Results; Media Relations Skills for the Information Age
- Medium: What to Look for in a Freelance Writer (and when to start looking)
- Communication Briefings: Pulling Readers Into Articles
- Dartnell’s First Line Supervisor: One-Size Solution Doesn’t Fit Absenteeism Problem
- Dartnell’s Successful Supervisor: Develop Into a Diversity Mature Manager; More Than Money: Ways to Increase Employee Loyalty
- Dartnell’s Team Leader: Alter Your Role Check for Commitment; Bounce Back from Offensive Behavior
- Dartnell’s Teamwork: Choose Assertion Over Aggression; Community and Law Enforcement Join Forces to Curb False Alarms
B2B & B2C Newsletters
- Beach Bits (my newsletter): Beach Bits April 2021; Beach Bits January 2021; Beach Bits December 2020; Beach Bits October 2020; Beach Bits August 2020; Beach Bits July 2020
- National Environmental Education Foundation: NEEF Connect (Nov. 2019); NEEF Connect (Oct. 2019); NEEF Connect (Sept. 2019); NEEF Connect (Aug. 2019)
- Kessler Institute for Rehabilitation: Access Kessler (internal newsletter)
- Non-Profit Publishing: Non-Profit Nuts & Bolts (subscription newsletter for non-profit executives)
- Institute of Internal Auditors: Research Foundation Report (association member newsletter)
- Robard Corporation: Med News (client newsletter for physicians); Health Watch (client newsletter for weight loss program customers); Advanced Health News (client newsletter for health care professionals); SchoolTime Foods (newsletter copy for food service directors)
- Burlington County Association of Realtors: Burlington County Realtor (association member newsletter)
- Food Sciences Corporation: Well & Healthy Woman Everyday! (customer newsletter)
B2B & B2C Content Marketing, Collateral, Public Relations
- International Association of Amusement Parks & Attractions: A New Approach to Maximizing Profitability (sponsored content); How Innovative Technology Can Revolutionize the Attractions Industry (sponsored content)
- Ink Link Marketing: The Most Delicious Math Day of the Year Is at Perkins Restaurant & Bakery (press release); Taco Bell Cantina Kansas City’s Grand Opening (case study); NIL Deals with College Women in Sports (article for media pitch)
- Produce Marketing Association: Email for recruitment campaign
- Beth Rose Real Estate and Auctions: Press Release: Greenwald Gardens
- National Environmental Education Foundation: How Lorena Williams’ Fire Career Took Her to New Heights
- GoBankingRates: Facebook Stock Down Thursday Following Antitrust Lawsuits from 46 States and the FTC; $600 Checks Now on the Table as COVID-19 Relief Negotiations Continue; ‘3+ Years’ Until Normal: Job Growth Falls Sharply While COVID Cases Spike
- PowerDMS: 13 Ways to Fix Poor Communication in the Workplace; Managing Remote Employees; How to Create an Effective Compliance Program; Reducing Firefighter Cancer Risks; Developing Effective Sexual Harassment Training; How to Reduce Paper Costs in Local Government; (ghostwriting/content marketing for B2B tech/SaaS company)
- Trademark Properties: Watters Creek Holiday Magazine (marketing collateral for retail/dining/mixed-use property); Watters Creek Spring Magazine (marketing collateral); Hillside Life Spring Magazine (marketing collateral for retail/dining/mixed-use property)
- Edible Education Experience: Online Media Kit; Executive Bios; Fact Sheet: Emeril Lagasse Foundation Kitchen House & Culinary Garden; Media Talking Points
- Robard Corporation: New Moms Weight Loss Program Brochure; School Time Foods Ad; School Time Foods Brochure; New Directions Adapting Phase Manual (B2B content for health care professionals); Food for Thought (B2C handout)
- Institute of Internal Auditors: Small Ad; Full-Page Ad
- Kesa Creative: Tip Sheet; Brochure; Direct Mail Brochure
- Six Flags Theme Parks: Souvenir Park Guide (excerpt), Safari Park Brochure (excerpt), Community Relations Plan (excerpt), News Release; Media Advisory; Media Program Flyer; Fact Sheet 1; Fact Sheet 2; Pitch Letter; Media Relations Plan
- NovaCare Rehabilitation: E-newsletter Article
- Nuts & Bolts Publishing: Direct Mail Sales Letter
- Burlington County Association of Realtors: News Release; News Release/Story Ideas
Corporate Communications
- AT&T: Web Marketing Solutions: Survival Guide (excerpt of internal guide for sales team); Web Solutions Program Flyer (informational flyer for sales team)
- Six Flags Theme Parks: Six Flags Bulletin (excerpt from employee newsletter)
- NovaCare Rehabilitation: How to Build Team Spirit (article for internal publication)
- Orlando Science Center: The Feel-No-Pain Guide to Writing an Article (tip sheet for employees)
- Unisys: Career Fitness Center: The HR Website from Unisys Corporate Communications (intranet content); Learning Channel: The HR Website from Unisys Corporate Communications (intranet content)