As a word-nerd all my life, I love crafting compelling copy that helps readers solve their problems. For brands, this means I can help you build trust with your B2B or B2C audience, making sure I capture your authentic voice, tone, and style. And, as my clients often tell me, I simply “get it” when it comes to transforming complex information into practical takeaways. (Ironically, I can’t seem to master my iPhone with ever-changing iOS updates, but I digress.) Plus, I’ve got a knack for adding a dash of humor if you need a lighter touch.
Need a freelance writer? Hire me! My reliability and easy-to-work-with personality mean a professional, drama-free experience, from concept to final draft—and I’ve been at it since 1986.
How did I get here? Read on…
The Story of Lisa Beach
Like many Floridians, I’m a transplant. I grew up in Northeast Pennsylvania, lived and worked in New Jersey for 10 years, moved to Central Florida in 1998 and never looked back. I’ve put my roots down in the Orlando area, firmly entrenched in the local community. What’s not to love about the balmy climate, the nearby soft-sand beaches, and the unique mix of business, culture, food, and tourism that make Central Florida such a vibrant place to call home? I love to live and work where everyone else comes to vacation.
Whether you’re Florida-based or across the globe, you can count on me to tackle your writing projects until you’re thrilled with the results. I want you to be happy with my work.
So, who is Lisa Beach?
On the Professional Side
My three decades of experience covers content marketing, journalism, copywriting, public relations, and business writing for a variety of clients, from Fortune 500 corporations to small businesses, from associations to non-profits. I’ve written copy for Six Flags Theme Parks, AT&T, Food Sciences Corporation, Resources for Educators, NovaCare Rehabilitation, Edible Education Experience, Robard Corporation, Trademark Properties, Doorsteps (Realtor.com), Institute of Internal Auditors, New Jersey Association of Realtors, Dartnell, Foundations, Big Brothers/Big Sisters, and more. These days, I primarily focus on health/wellness, food, family/pets, and lifestyle.
Need copy for articles, blog posts, newsletters, web content, brochures, email campaigns, news releases, direct mail material, or corporation communications pieces? I’ve tackled these and other writing projects targeting both internal audiences (employees, volunteers, members) and external audiences (media, community, prospects, clients). I’m as comfortable talking with (and writing about) your CEO as I am with your janitor. Why? Because everyone’s got a story to tell, and I want to help tell it.
In a nutshell, I’ve developed a knack for understanding a business quickly
and crafting targeted content that informs, inspires, entertains, and, ultimately,
helps readers live better lives.
In addition to writing for copywriting and content marketing clients, I’ve been published in dozens of consumer and trade publications and websites, including The New York Times, Eating Well, Good Housekeeping, Florida Realtor, Parents, USA Today Pet Guide, Edible Orlando, ASAE’s Executive Officer, The Week, AARP’s The Girlfriend, Dartnell’s Team Leader, Orlando Family, Tallahassee Woman, Nonprofit World, Spokane Coeur d’Alene Living, Communication Briefings, and Nonprofit Nuts & Bolts, to name just a handful.
Ready to check out some of my writing samples? Head over to my portfolio.
Have I been schooled? You bet! I earned my B.A. in Communications from King’s College and my M.A. in Public Relations from Rowan University.
On the Personal Side
It helps to work with someone you know, so let me share a little bit about myself. Married for 30 years to my college sweetheart, I’m the mother of two boys (actually, young men now). Living in Central Florida since 1998, I do miss my “northern” friends and family, but I’ll take a hard pass on the cold weather, higher taxes, and traffic circles.
I temporarily parked my career while I threw myself into the stay-at-home mom role and (gulp) also homeschooled both boys. Busy teaching young minds and building character, I focused more on family for a while. To me, motherhood is all about choice, balance, and priorities, doing what works best for my family during different seasons of my life. With my boys now grown, I’m a recovering homeschool mom who lived to write about it. Knowing it was time to lean in again, I jumped back into freelance writing, tackling everything from feature articles and blog posts to content marketing and web copy. I’m also a recent cancer survivor, giving me an even deeper passion to embrace all things health and wellness.
When I’m not writing, you’ll find me reading, cooking, walking, enjoying a glass of red wine, volunteering with Edible Education Experience, binge-watching Friends or Gilmore Girls, connecting on Facebook, running to Panera Bread for a hazelnut coffee, or playing at one of the theme parks in my Orlando backyard.
And that’s the story of Lisa Beach. What’s your story? I’d love to help you tell it!