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FREE Newsletter Helps Freelancers Launch or Elevate Their Business

Big news to share! I’m thrilled to announce the debut of Expert•ish Freelancer, my newsletter for freelancers to help jumpstart or elevate their freelance writing business.  Launched in April 2024, my FREE …
April 18, 2024 Content Marketing Lisa Beach
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Pay Freelancers

Should You Pay Freelancers an Hourly Rate?

Since my blog focuses on writing, marketing—and working with the freelancers who do it—I wanted to discuss the elephant in the room. Yep, I’m talking about the “F” word: Fee. What (and how) …
August 24, 2020 Content Marketing Lisa Beach
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customers new pain points

Are You Addressing Customers’ New Pain Points?

With so many aspects of life changed due to the pandemic, it’s no surprise that your customers’ needs might have changed. Your customers might be struggling with new worries, voicing …
July 31, 2020 Content Marketing Lisa Beach
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Fresh look at content strategy

Take a Fresh Look at Your Content Strategy

Before I jump into revisiting your content strategy, let’s get personal for a moment. Are you hanging in there during this pandemic? I hope so. It’s going to be a …
May 21, 2020 Content Marketing Lisa Beach
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Should You Be Marketing During the Pandemic

Should You Be Marketing During the Pandemic?

Before I jump into my marketing-related message, I want to first say that I hope you and your family are healthy—feeling both mentally and physically well during this global health crisis. If …
April 22, 2020 Content Marketing Lisa Beach
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